Your Guide to a Smooth Sale
Selling a business isn’t just a transaction; it’s a major milestone. Whether you’re retiring, moving on to your next venture, or cashing in on years of hard work, getting the right business broker can make all the difference. But not all brokers are created equal. Here’s how to pick the best one for your needs.
1. Look for Experience in Your Industry
A broker with experience in your specific industry understands market trends, buyer expectations, and the true value of your business. They’ll know how to position your company for maximum appeal and get the right buyers in front of you.
2. Check Their Track Record
A good broker should have a proven history of successful business sales. Ask for references and case studies. How many businesses have they sold in the past year? What’s their average deal size? Past performance is a strong indicator of future success.
3. Assess Their Marketing Strategy
Selling a business isn’t just about listing it—it’s about marketing it effectively. Your broker should have a solid plan for reaching qualified buyers through online platforms, industry networks, and direct outreach. Ask them how they plan to market your business discreetly yet effectively.
4. Understand Their Valuation Process
A good broker should provide an accurate and data-backed valuation of your business. Beware of brokers who inflate numbers just to win your listing. Instead, look for someone who gives you a realistic estimate based on financials, industry benchmarks, and market conditions.
5. Review Their Communication Style
You need a broker who keeps you in the loop, answers your questions, and updates you regularly on progress. A lack of communication can lead to frustration and missed opportunities. Ask how often they provide updates and what their preferred method of communication is.
6. Know Their Fee Structure
Business brokers typically charge a commission of 8%–10% on the first $1 million of the sale price, with a tiered structure applying to any amount above that. For example, the rate might decrease for higher sale amounts. Most reputable firms also have a minimum commission, usually between $28,000 and $33,000, regardless of the sale price. Make sure their fee structure is clear and reflects the value, service, and expertise they bring to the table.
7. Evaluate Their Buyer Network
A well-connected broker has access to serious, qualified buyers. Ask about their database and how they screen potential buyers to ensure they are financially capable and genuinely interested.
The Keppel Brown Advantage: More Than Just a Broker
Keppel Brown, ( vendi.co.nz ) goes beyond traditional brokers who simply list businesses. With expertise in structuring deals, qualifying buyers, and positioning businesses for success, Keppel Brown ensures:
✔ A faster, smoother sales process
✔ A well-prepared business that attracts serious buyers
✔ Strong negotiation that maximizes exit value
Keppel Brown has the added support of The Network, who provide –
- top-tier technology,
- financial tools,
- marketing strategies
to help business owners achieve maximum value with minimal stress.
Ready to Sell Your Business for Maximum Value? Keppel Brown, backed by The Network, can help you prepare, position, and secure the best deal possible.
📩 Book a free consultation with Keppel Brown today!
